According to an industry report, the global keratin market in 2014 was over 3,500 tons. Experts forecast that between 2015 and 2022, this sector would see a further increase of 7%. One reason for this rise in the use of keratin products is climate change. In the US, for instance, climate change has already led to longer, hotter, or more humid summers. In some areas, winters have shortened, but the temperature itself has dropped lower. Both weather and climate conditions can affect the hair and make it more prone to frizz and breakage.
For example, during humid summer days, your hair attracts and captures water vapors in the air. The water vapors bind with the proteins within the strand, causing them to “stand” (AKA frizz up). In the winter, the colder outdoor weather can deplete your hair of its moisture. However, this doesn’t mean you should go out of the house with your hair still wet. This will only literally freeze the strands and make them more prone to breakage.
Let’s not forget about pollution, which not only damages keratin but can also lead to hair loss! Moreover, pollutants can irritate the scalp, which can then alter the hair structure. All these may make you want to keep cleaning your hair, but doing so can actually damage your locks. It’s because of all these that many opt to get a keratin treatment, even if the body contains this hair protein.